2Locality × Yuit

Tokachi Premium Harb Beef

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Tokachi, Hokkaido. Tokachi premium herb cattle are raised in the chilly winds and wide-open spaces of Hokkaido. What is characteristic of the cattle is that they are raised stress free. In order to keep the livestock healthy, farmers encourage them to feed predominantly on farm pastures. Instead of putting economical concerns first, much time is spent in nurturing them. Impressed with these working practices, Yuit is now in charge of heightening the value of Tokachi Premium Herb Beef through branding activities. In addition, we are driving forward with our PR efforts.

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